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Keywords For Emotional Selling

Recently it has been estimated that 82% of all buying decisions are based on emotional repsonses. The key to successful sales is making the right connection with the customer and extracting the right emotional response.

This article is a useful list of some of the most important keywords for triggering an emotional response in a priospect or client, be it in a conversation, a presentation or copy for a brochure or advert.


Online sales training Project: Try to sum up the benefits and value of your product or service using the key words listed below.

It is very important to remeber that emotional keywords only have a limited shelf life and are most useful for genereating intial interest in a New Business development context.

When first contacting a client emotional keywords have power. The more contact you have with a client or after meeeting or securing the forst order, the power of these words diminish as the client starts to accociate their purchase with their personal emotional repsonse to the personan of the salesperson and less about what they have actually said.

When you secure the second sales with a client then you can be sure that the emotional connection made with the client was sufficinetly positve to reaffrim the clients first positive emotional response.


Keywords For Selling

Practically every word listed will be familar in the sense that every one is exposed to televsion advertising and so many of these will make use of these keywords.

relevant sales article: emotional buying decisions

absolutely
advice
affordable
alert
amazing
announcing
approved
astonishing
attractive
authentic
bargain
beautiful
better
big
bottom line
breakthrough
challenge
chance
colossal
colourful
compare
competitive
complete
compromise
confidential
crammed
daring
delighted
delivered
destiny
direct
discount
easily
easy
edge
emerging
endorsed
energy
enormous
excellent
exciting
exclusive
expert
exploit
famous
fascinating
focus
fortune
free
full
fundamentals
genuine
gift
gigantic
greatest
growth
guaranteed
helpful
high tech
highest
huge
hurry
imagination
immediately
important
improved
Information
informative
innovative
insider
instructive
interesting
introducing
it's here
just arrived
key
keyful
largest
last
last minute
latest
launching
lavishly
liberal
lifetime
limited
love
lowest
luxury
magic
mainstream
mammoth
miracle
monumental
new
noted
now
obsession
odd
opportunities
outstanding
personalized
perspective
pioneering
popular
portfolio
practical
professional
profitable
promising
proven reward
quality
quick
quickly
rare
reduced
refundable
reliable
remarkable
revealing
revisited
revolutionary
sale
scarce
secrets
security
selected
sensational
shrewd
simple
simplified
simplistic
sizable
skill
soar
special
special offer
spotlight
startling
strange
strong
sturdy
successful
suddenly
superior
surging
surprise
survival
technology
terrific
tested
the truth
timely
tremendous
ultimate
unconditional
under priced
unique
unlimited
unlock
unparalleled
unsurpassed
unusual
urgent
useful
valuable how to
value
wanted
wealth
weird
wonderful

 
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