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The Basics of UK sales training

Seven steps of the sale 1970 - sales training (uk)

The Seven Steps of the Sale is the most common traditional structure used for explaining and (sales) training the selling process for the sales call or meeting, including what immediately precedes and follows it. This structure is usually represented as the Seven Steps of the Sale, but it can can be five, six, eight or more, depending whose training manual a salesperson is reading.

This structure assumes that the appointment has been made, or in the instance of a cold-call,

NB The Seven Steps of the Sale remains a helpful structure for sales and sales training (uk), but the concept is over forty years old, and these days the modern collaboration and facilitation methods are a lot more effective.

the seven steps of the sale
planning and/or preparation
introduction or opening
overcoming objections/negotiating
close or closing
after-sales follow-up


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